Do I need to purchase a dedicated IP address?
Most customers do not need a dedicated IP. You can also purchase one later if you need to from inside the Customer Portal.
In the past, dedicated IPs were required to use an SSL certificate. This is no longer the case. However, while you do not need to have a dedicated IP to install an SSL certificate (and our free AutoSSL certificates work without a dedicated IP) the technology that enables that to work (Server Name Indication) is not 100% adopted. It works in about 98% of browsers. So if that 2% is important to you, you would want a dedicated IP.